From the earliest civilizations to the present day, people have been drawn to the beauty and symbolism of precious metals and gemstones. Jewelry has always held a profound significance in human society, transcending mere aesthetic adornment to embody cultural, personal and emotional values. As such, the act of choosing and wearing jewelry is not a mere superficial decision, but a reflection of one’s self-perception and the values they wish to project to the world. In spite of this, the jewelry industry on the whole has remained stagnant relative to our changing world and our changing values. There is, however, one jewelry company separating itself from the rest with plans for evolving their products to be cooler than ever, while maintaining their ethos of reliability and sustainability.

APM Monaco is a renowned fashion and luxury jewelry company, known for their chic and affordable designs that are both fashionable and classic. The company was founded 40 years ago by a team of jewelry experts, who brought their knowledge and passion for crafting unique and timeless pieces to the market. Over the years, the brand has been able to establish a loyal following in Europe and Asia through their website and hundreds of brick-and-mortar stores, which offer a wide range of jewelry collections to customers. In 2017, APM Monaco finally expanded to North America, opening a store in the iconic SoHo neighborhood of New York City. The brand’s commitment to creating both desirable and sustainable jewelry has earned them a loyal customer base in America, with a staggering 45% of shoppers returning for more. This repeat customer rate is significantly higher than other retailers, solidifying APM Monaco’s reputation as the most trusted fashion and jewelry brand. The company continues to grow and evolve, constantly introducing new collections and designs that appeal to a diverse range of customers.

APM Monaco’s latest collection of jewelry, Rock, is an evolution of the brand’s signature style, featuring two new twists on their popular Yummy. Building on the bright and youthful color palette of their previous gummy bear-inspired line, they have now introduced a new, more mature and sophisticated aesthetic. The SNOW full white Yummy and LUCKY full khaki Yummy pieces are a perfect example of this evolution, featuring elegant and refined designs that complement evening wear. The new bear designs are versatile and can be paired with a variety of clothing and accessories, including black sequin and silver pieces, which exude a sense of strength, confidence, but also playfulness. The brand continues to be inspired by skater culture and hip-hop, but now they are channeling that energy into creating versatile, timeless, and suitable pieces for any occasion. APM Monaco continues to push the boundaries of fashion and jewelry, constantly evolving and adapting to the changing market, while keeping its loyal customers happy. The Rock collection also includes new materials such as semi-precious stones and freshwater pearls, adding a unique touch of luxury to the designs. With this collection, APM Monaco demonstrates their ability to blend the classic and the trendy, creating a collection that is both timeless and on-trend.

APM Monaco’s commitment to sustainability is also evident in their production process. The brand uses only ethically sourced materials and works with a team of skilled artisans to craft each piece by hand. This not only helps the environment, but also allows customers to give new life to their treasured pieces. The brand’s commitment to sustainability and ethical practices sets them apart from other jewelry companies, and is just one more aspect of their evolution towards being a leader in the industry. With their focus on creating timeless, versatile, and sustainable pieces, APM Monaco is sure to continue growing and delighting customers for many years to come.

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