“No man steps in the same river twice, for it’s not the same river and he is not the same man,” famously said Heraclitus, the 6th century B.C. Greek philosopher. The constant cycle of change affects both the living organisms and businesses and the ones who adapt and evolve, survive, whereas those who do not, wither away.

To preserve customer loyalty and stimulate demand, the world’s $1.7 trillion fashion industry has to come out with new designs every season, setting in motion a tremendous amount of creative forces. It turns out four seasons are not enough lately, as there are mid-season drops too. The fashion river flows fast and there is no stepping in the same river. Fashion jewelry has embraced that change too.

APM Monaco, founded in 1982 by Ariane Prette and named after the principality of Monaco, which also happens to be its founder’s initials, has been drawing inspiration from the glamour and sophistication of Monaco and the Mediterranean way of life. Worn by many celebrities, including Catherine Zeta-Jones and Diane Kruger, APM pieces have been featured in numerous magazines, including Harper’s Bazaar, Vogue, and Elle. Over forty years of its existence, the brand has expanded globally and has over 400 stores worldwide, including locations in Europe, Asia, the Middle East, and the USA. APM Monaco products that include earrings, necklaces, bracelets, and rings, are made from high-quality materials such as silver, gold-plated silver, semi-precious stones, pearls, and cubic zirconia.

Known for launching new collections every month, APM Monaco is introducing its February collection, this time inspired by natural shades. All the pieces in the new collection are colored in natural: palm tree green, deep blue water, often found in a desert oasis, and gold & silver as the reflection of the sun on the skin.

It would be safe to say that jewelry is always one of the most popular gifts for Valentine’s Day. Luckily, APM Monaco put together a generous Valentine Collection consisting of mini heart and lock pendants, heart-engraved bangles, XL hoops, and more, romantic and playful at the same time. Looking back, now that the big day has passed, here are some of our favorites. The Pink Nacre Heart and Dot bracelet, made with 18k gold-plated APM rose alloy, microset with cubic zirconia, and plated with pink nacre, is an elegant adornment to complement the matching necklace and a set of earrings. While some prefer more understated, subtler pieces, others are in favor of larger jewelry adornments as they like to make a statement. The Large Chunky Hoop Earrings with Red Hearts were (and are) a great gift for the latter, whereas finer pieces such as Small Chunky Huggy Earrings with Red Hearts, Celestial Valentine Stud Earrings, and Pink Planet Earrings were (and are) a perfect fit for the former. The Valentine Collection has a variety of pieces with Love Lock Charms as their central element: from Pavé Lock Earrings to Red Heart Ring with Love Charms to MiniLove Lock Necklace, and more.

Loyal to its tradition of constant evolution, high-quality materials, and sustainability, APM Monaco once again proves its status as an industry leader and high-end fashion jewelry trendsetter and continues to thrive in the fast-flowing fashion river.

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